For SS27, MAD DAISY presents “Quiet Garden”, a womenswear collection inspired by Henri Matisse’s drawing Fleurs et fruits (Flowers and Fruits, 1944). Matisse’s delicate ink linework, floral motifs, fruit, vases, and tranquil domestic composition provide the starting point for the collection’s prints, cuts, and expressive details. Quiet Garden translates the artist’s intimate world—filled with light and stillness—into a contemporary women’s wardrobe.
Explore unique interpretations of art and style
MAD DAISY is an artistic and design initiative launched by Margarita Fedoseev in 2017, working at the intersection of fashion, museum culture, and contemporary creative technology to popularise art. The brand creates limited-edition lines inspired by great painters, shaping a new visual identity for the modern, intellectual urban audience.
The brand’s collections have been showcased in London, Paris, and New York Fashion Weeks and featured in Vogue, Tatler, Harper’s Bazaar, L’Officiel, Elle, and Vanity Fair.
MAD DAISY is French Fashion Awards Gold Winner, London Design Awards Gold Winner, A' Design Award multiple-winer.
About designer
Dr. Margarita Fedoseev, designer, art director, and philanthropist, is the founder of MAD DAISY – a project uniting art, fashion, and cultural education. She is an Oxford University graduate and has led interdisciplinary and charitable initiatives for over fifteen years. She is a recipient of the Ernst & Young “Woman of the Year” award for philanthropic achievement. Dr. Fedoseev is also a Patron of the Musée d’Orsay in Paris and the Ashmolean Museum in Oxford, supporting the development of museum culture and public engagement with art. She actively fosters cultural dialogue between art, fashion, and society, creating collections that reimagine beauty and inclusivity. Her projects are recognized by the professional community and covered in international media, consistently upholding principles of sustainability and cultural progress.
Margarita is French Fashion Awards Gold Winner, London Design Awards Gold Winner, A' Design Award multiple-winer.
