MAD DAISY is an artistic and design initiative launched by Margarita Fedoseev in 2017, working at the intersection of fashion, museum culture, and contemporary creative technology to popularise art. The brand creates limited-edition lines inspired by great painters, shaping a new visual identity for the modern, intellectual urban audience.
MAD DAISY’s collections have been presented at Fashion Weeks and have been featured in leading international media, including Elle, Vanity Fair, The Zoe Report, Glamour, Who What Wear, EURONEWS, WD Japan, among others.
French Art to Wear: Lumière de Guillaumin, a new womenswear collection that reimagines French Impressionism as contemporary art-to-wear. Dedicated to the inner strength and beauty of women, the collection is inspired by the the works of Jean-Baptiste Armand Guillaumin from the Petit Palais, Musée des Beaux-Arts de la Ville de Paris. Its core theme is the artistic reinterpretation of museum heritage through the lens of contemporary fashion and cultural dialogue. It positions clothing as a wearable gallery: a meeting point where art history, emotion, and everyday life co-exist.
About designer
Dr. Margarita Fedoseev, designer, art director, and philanthropist, is the founder of MAD DAISY – a project uniting art, fashion, and cultural education. She is an Oxford University graduate and has led interdisciplinary and charitable initiatives for over fifteen years. She is a recipient of the Ernst & Young “Woman of the Year” award for philanthropic achievement. Dr. Fedoseev is also a Patron of the Musée d’Orsay in Paris and the Ashmolean Museum in Oxford, supporting the development of museum culture and public engagement with art. She actively fosters cultural dialogue between art, fashion, and society, creating collections that reimagine beauty and inclusivity. Her projects are recognized by the professional community and covered in international media, consistently upholding principles of sustainability and cultural progress.
